Tuesday, November 15, 2011

What's the Big Deal?

What’s the big deal about having something Chiral Correct? In the 1950s, many pregnant women taking the drug Thalidomide for “morning sickness” gave birth to babies with severe birth defects. It was later discovered that while the chiral version of this drug curbed the morning sickness and did no harm the to the babies, whereas the non-chiral version of the drug actually caused devastating birth defects.  Another example is the more commonly known drug Allegra.  It’s manufacturer decided to cut costs making Allegra’s sibling Seldane.  This product was introduced in 1985 and by 1990 the FDA began seeing a dramatic increase of toxicity in the heart causing fatal reactions.  Seldane was pulled from shelves while the chiral correct Allegra made it's final and permanent appearance.  When this technology is used in skin care a person can receive a stronger dosage of an ingredient without the irritation.  For example, someone who gets irritated from a 5% Vitamin C will most likely not have issues with Paradise Skin Product’s 20% Vitamin C product.  This allows customers to receive optimal benefits of vitamins and peptides without negative side effects.

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